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Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

Posted by SarahBird I have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz . He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, over the next 6 to 9 months he will transition into a supporting role as a Moz Associate. He will continue to be a passionate speaker and evangelist, and you'll still see his enthusiastic face in Whiteboard Fridays, on the Moz Blog, and on various conference stages. And of course, he is one of our largest shareholders and will remain Chairman of the Board. This is hard. Rand started Moz (formerly seomoz.org) over 16 years ago as a blog to record what he was learning about this new field. He and his co-founder Gillian Muessig created a marketing agency that focused on helping websites get found in search. They launched their first SAAS software product in February 2007, and I joined the company ni...
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The Rules of Link Building - Whiteboard Friday

Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Goggle and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up. The Dos All right. So what are the dos? What do you want to be doing? First and most importantly is just to... I. Determine the value of that link . So aside from ranking potential, what kind of value will that link brin...
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