Nhà đất Thanh Hưng

Posted by Cyrus-Shepard A good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your  true competitors Keyword gap analysis Link gap analysis Top content analysis Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on  SEO competitive analysis . Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today we're talking about a really cool topic — competitive analysis. This is an introdu...

Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing . Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500 . Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys. Research online, buy offline. Always-on laptops and constant companion smartphones are where fingers do the walking now, before feet cross the franchise threshold. Statistics tell the story of a public that searches online prior to the 90% of purchases they still make in physical stores . And while opportunity abounds, “being there” for the customers wherever they are in their journey has presented unique challenges for franchises. Who manages which stage of the journey? Franchisor...

Posted by Cyrus-Shepard When Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN , our reply was an immediate "Yes please!" If you're not familiar with DistilledODN , it's a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard. Since the ODN is a cloud platform that sits in front of your website (like a CDN) it doesn't matter how your website is built or what CMS it uses. You can change a single page — or more likely — entire sections. The ODN allows you to A/B split test these changes and both measure and predict their impact on organic traffic. They also have a feature called  full-funnel testing allowing you to measure impact on both SEO and CRO at the same time. When you find something that works, you see a positive result like this: SEO experimentation is great, but almost nobody do...

Posted by cml63 A trend we’ve been noticing at Go Fish Digital  is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites are using Shopify. Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients with. The guide below should outline some common adjustments we make on Shopify stores. What is Shopify SEO? Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites. While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect, it can also create SEO issues such as duplicate content. Some of the most common ...

Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even  more exclusive data and takeaways!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're talking about all things featured snippets, so what are they, what sort of research have we discovered about them recently, and what can you take back to the office to target them and effectively basically steal in search results. What is a featured snippet? So to be clear, what is a featured snipp...

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis . One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We're talking things like Domain Authority , Spam Score , Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe. With Domain Analysis, we wanted to combine this data in one place, and quickly show it to people without the need of creating a login or signing up for an account . The tool is free , and showcases a preview of many top SEO metrics in one place, including: Domain Authority Linking Root Domains # of Ranking Keywords Spam Score Top Pages Top Linking Domains Discovered and Lost Links Keywords by Estimated Clicks (new) Top Ranking Keywords Top Featured Snippets (ne...

Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study  based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them. What does this have to do with SEO? The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines. This is intended to be a technical SEO audit, something we wanted to do from the beginning: a breakdown of HTML usage and how the results relate to modern SEO techniques and best practices. In this article, we’re going to address things like meta tags that Google understands, JSON-LD structured data, language detect...