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What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

Posted by willcritchlow It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn’t know me: I’m not a lawyer, I’m certainly not your lawyer, and what follows is definitely not legal advice. With that out of the way, I wanted to give you some bits of information that might feed into your GDPR planning, as they come up more from the marketing side than the pure legal interpretation of your obligations and responsibilities under this new legislation. While most legal departments will be considering the direct impacts of the GDPR on their own operations, many might miss the impacts that other companies’ (namely, in this case, Google’s) compliance actions have on your data. But I might be getting a bit ahead of myself: it’s quite possible that not all of you know what the GDPR is, and why or whether you should care. If you do know what it is, and you just want to get to my opinions, go ahead and ...
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Optimizing AngularJS Single-Page Applications for Googlebot Crawlers

Posted by jrridley It’s almost certain that you’ve encountered AngularJS on the web somewhere, even if you weren’t aware of it at the time. Here’s a list of just a few sites using Angular: Upwork.com Freelancer.com Udemy.com Youtube.com Any of those look familiar? If so, it’s because AngularJS is taking over the Internet. There’s a good reason for that: Angular- and other React-style frameworks make for a better user and developer experience on a site. For background, AngularJS and ReactJS are part of a web design movement called single-page applications, or SPAs . While a traditional website loads each individual page as the user navigates the site, including calls to the server and cache, loading resources, and rendering the page, SPAs cut out much of the back-end activity by loading the entire site when a user first lands on a page. Instead of loading a new page each time you click on a link, the site dynamically updates a single HTML page as the user interacts with the site...
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A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

Posted by AnnSmarty When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore. If you don't have a YouTube channel, now's the time to start one. If you have a channel and you never got it off the ground, now's the time to take action. This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward. 1. Define your goals If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from. Even back in 2014, when I was reading about YouTube celebrity bloggers , one quote really stood out to me: “We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.” That’s not to say,...
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