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Posted by DiTomaso Showing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I'm President and partner of Kick Point . We're a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the same questions when it comes to reporting. Are we making money? What I'm going to share with you today is our local marketing...

Posted by Dr-Pete Search is changing. As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" returns something like this... ...or this... ...or even this... So, why don't we just give up on search marketing altogether? If I had to pick just one answer, it's this – because search still drives the lion's share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe). We have to do everything better The answer isn't to give up – it's to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). It turns out to be a difficult problem, but even the initial...

Posted by SarahBird We couldn't be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We're both passionate about investing in our customers’ success. Together we provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s SEO research tools and local search expertise with STAT’s daily localized rankings and SERP analytics, we have the most robust organic search solution in the industry. I recently sat down with my friend Rob Bucci, our new VP of Research & Development and most recently the CEO of STAT, to talk about how this came to be and what to expect next. Check it out: You can also read Rob's thoughts on everything here over on the STAT blog! With our powers combined... Over the past few months, Moz’s data has gotten some serious upgrades. Notably, with the launch of o...

Posted by alexis-sanders SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make sense to search engine bots. This article seeks to answer the following questions: How do we drive sustainable growth for our clients? What are the building blocks of an organic search strategy? What is the SEO cyborg? A cyborg (or cybernetic organism) is defined as “a being with both organic and biomechatronic body parts, whose physical abilities are extended beyond normal human limitations by mechanical elements.” With the ability to relate between humans, search bots, and our site experiences, the SEO cyborg is an SEO (or team) that is able to work seamlessly between b...

Posted by BritneyMuller After a short break, we're back to share our working draft of Chapter 5 of the Beginner's Guide to SEO with you! This one was a whopper, and we're really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order indeed. We'd love to hear what you think: did we miss anything you think is important for beginners to know? Leave us your feedback in the comments ! And in case you're curious, check back on our outline , Chapter One , Chapter Two , Chapter Three , and Chapter Four to see what we've covered so far. Chapter 5: Technical Optimization Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Now that you’ve crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not on...

Posted by sergeystefoglo The topic of faceted navigation is bound to come up at some point in your SEO career. It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week's Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav is and why it matters, then dive into a few key solutions that can help you tame it. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. My name is Serge. I'm from Distilled. I work at the Seattle office as a consultant. For those of you that don't know about Distilled, we're a full-service digital marketing agency specializing in SEO, but have branched out since to work on all sorts of things like content, PR, and recently a split testing tool, ODN. Today I'm here to ...