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Posted by Paddy_Moogan Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book . If you have, thank you. Today, I'm going to talk about link building again. It's a topic I love, and I want to share some ideas around what I'm calling ...

Posted by Danielle_Launders MozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime for you! Pitch us your topic and you may be selected to join us as one of our six community speakers. What is a community speaker, you ask? MozCon sessions are by invite only, meaning we reach out to select speakers for the majority of our talks. But every year we reserve six 15-minute community speaking slots, where we invite anyone in the SEO community to pitch to present at MozCon. These sessions are both an attendee favorite and a fabulous opportunity to break into the speaking circuit. Katie Cunningham, one of last year's community speakers, on stage at MozCon 2017 Interested in pitching your own idea? Read on for everything you need to know: The details Fill out the community speaker submission form Only one submission per person — make sure to choose the one you’re most passionate abou...

Posted by purna_v Let’s start off with a quick “True or False?” game: “By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting . And when Facebook’s Mark Zuckerberg says “messaging is one of the few things that people do more than social networking,” it requires no leap of faith to see that chatbots are an integral part of marketing’s future. But you don’t need to stock up on canned peaches and head for the hills because “the robots are coming.” The truth is, the robots aren’t coming because they’re already here, and they love us from the bottom of their little AI-powered hearts. Bots aren’t a new thing for many parts of the world such as China or India. As reported by Business Insider , sixty-seven percent of consumers worldwide have used a chatbot for customer support in the last year. Within the United Sta...

Posted by rjonesx. It's happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn't available on mobile. While frustrating, it has always been a struggle for web developers and designers alike to simplify and condense their site on mobile screens without needing to strip features or content that would otherwise clutter a smaller viewport. The worst-case scenario for these trade-offs is that some features would be reserved for desktop environments, or perhaps a user might be able to opt out of the mobile view. Below is an example of how my personal blog displays the mobile version using a popular plugin by ElegantThemes called HandHeld. As you can see, the vast page is heavily stripped down and is far easier to read... but at what cost? And at what cost to the link graph? My personal blog drops 75 of the 87 links, and all of the external links, when the mobile version is accessed. ...

Posted by Tom-Anthony During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding. The short version is that Google is now using performance data aggregated from Chrome users who have opted in as a datapoint in the evaluation of site speed (and as a signal with regards to rankings). This is a positive move (IMHO) as it means we don’t need to treat optimizing site speed for Google as a separate task from optimizing for users. Previously, it has not been clear how Google evaluates site speed, and it was generally believed to be measured by Googlebot during its visits — a belief enhanced by the presence of speed charts in Search Console. However, the onset of JavaScript-enabled crawling made it less clear what Google is doing — they ...

Posted by randfish What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it's important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday. And make sure to check out the last item — it may be the best one to start with! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about crafting a professional marketer's product launch checklist for 2018. So many of you are undoubtedly in the business of doing things around SEO and around web marketing, around content marketing, around social media marketing in service of a product that ...

Posted by Dom-Woodman My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or making dashboards that never get looked it. Bad reporting means people either focus on the wrong goals, or they pick the right goals, but choose the wrong way to measure them. Either way, you end up in the same place. So I thought I'd share what I’ve learned. We’re going to split this into: Definitions What is the goal of a report and a dashboard? (And how are they different?) Who is the data for? How to create a good dashboard How to create a good report How to create useful graphs Useful tools (We’ll lean on SEO examples — we’re on Moz! — however, for those non-SEO folks, the principles are the same.) What is the goal o...