Nhà đất Thanh Hưng

Posted by randfish The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. In today's Whiteboard Friday, Rand explains why the idea of "perfect" is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about blog posts and, more broadly, content length and publishing frequency. So these are things where a lot of the posts that you might read, for example, if you were to Google "ideal blog post length" or "ideal publishing frequency" will give you data and information that come from these sources of here's the average length of content ...

Posted by JoyHawkins Earlier this year, when I was first writing my advanced local SEO training , I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners. My clients will often forward me reports from their prior SEO company, expressing that they have no idea what they were getting for their money. Some of the most common complaints I see with these reports are: Too much use of marketing lingo ("Bounce Rate," "CTR," etc.) Way too much data No representation of what impact the work done had on the business itself (did it get them more customers?) If a small business owner is giving you hundreds or thousands of dollars every month, how do you prove to them they're getting value from it? There's a lot to dig into with this topic — I included a full six pages on it in my training. Today I wante...

Posted by Tom.Capper Normally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in. It’s not always that simple, though. What if we have the right pages, but just can’t rank any higher? What if we’re already satisfying all of the search volume that’s relevant to our product, but the business demands growth? What if there is no search volume relevant to our product? What would you do, for example, if you were asked to increase organic traffic to the books section on Amazon? Or property search traffic to Rightmove (UK) or Zillow (US)? Or Netflix, before anyone knew that true online streaming services existed? In this post, I’m going to briefly outline four simple tactics for building your relevant organic traffic by increasing the overall size of the ma...

Posted by randfish Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score . How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about organic quality score. So this is a concept. This is not a real thing that we know Google definitely has. But there's this concept that SE...

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO . Today, he's back to share how to use Open Site Explorer to find linking opportunities based upon your competitors' external inbound links. Read on and level up! In Moz’s SEO training classes , we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your competitors' backlinks. This process is covered in-depth during the SEO Link Building Bootcamp . In this article, I’ll show how to create and export a list of your competitor’s backlinks that you can use for targeting activities. This assumes you've already completed keyword research and have identified competitors that rank well in the search results for these queries...

Posted by kerryjones We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we’d expect a campaign to be a huge success but it went on to garner lackluster results. While you can’t control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success . Through careful analysis we’ve pinpointed which factors tend to create high-performing content . Similarly, we’ve identified trends among our content that didn’t quite hit the mark. In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the ...

Posted by jaredgardner "You don’t have an SEO strategy problem. You have an organizational efficacy problem." That is typically what I tell our new clients at Red Door Interactive (RDI). Poor organizational efficacy can be caused by several things, most commonly a lack of labor, a lack of knowledge, or a lack of senior executive buy-in and direction. Many people would say "efficiency" is a more accurate term than "efficacy," but I like to remind people that you can do ineffective SEO in a very efficient manner. If the work doesn’t move the needle, then there's a fatal flaw in your SEO program. At RDI, we specialize in marketing services for mid to large enterprise clients with annual revenues of our ideal client ranging from $50M/year to $20B/year. The size of clients that we work with have 50+ person marketing departments, and some with more than 1,000. Implementing profitable and evolving SEO programs is much more difficult for non-agile companies...

Posted by wrttnwrd Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon , we're excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. My name's Ian Lurie. I am the CEO and founder of Portent Inc. I am also the Chief Content Badger there. I'm here today to talk to you about Markdown and how you can use Markdown to avoid all sorts of content and HTML tragedies. 1. The tragedy of content creation So first thing you've got to understand: The one great tragedy of content creation is HTML. If you're a writer or producer or someone like that and you're creating content, you always run into the problem of trying to get...

Posted by MiriamEllis The classic 1982 Activision game, Pitfall! , was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you . Isn’t that just like business? You’ve opened the doors of your local enterprise in hopes of gathering up enough revenue before it’s time to retire, and you’re determined to make enough of a success to secure some dignity in your golden years. I’m not a professional economist, but I've read their statistics on how half of US businesses don't make it past their 5th year . I’m a local SEO, and what I’ve learned is that to be agile enough to beat the odds, local business owners have to swing over the obvious pitfalls that less savvy competitors are doomed to become mired in. A plumbing company fakes a string of locations by using their siblings’ houses to build citations, a dentist hires a notorious...