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Posted by MiriamEllis Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web. When a local business manages to become a visible solution to any of these needs, the rewards can include: Online traffic In-store traffic Transactions Reviews/testimonials Clicks-for-directions Clicks-to-call Clicks-to-website Social sharing ...

Posted by randfish Hovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven't accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today's Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about launching a new website and the SEO process that you've got to go through. Now, it's not actually that long and cumbersome. But there are a few things that I put into broad categories, where if you do these as you're launching a new site or before you launch that new site, your chances of having success with SEO long term an...

Posted by katemorris Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire. There are meta tags beyond just description and keywords , though those two are picked on the most. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. You'll notice that the list gets longer as we get to the bad ones. I didn't get to cover all of the meta tags possible to add, but there's a comprehensive meta tag resource you should check out if you're interested in everything that...

Posted by Danielle_Launders At MozCon Local we came, we learned, and now we share! We invited 16 speakers to dive into all aspects of local marketing and SEO in 13 keynote-style presentations and one Q&A panel with local search experts. Throughout the day we dove into such topics as link building, citation sources, reviews, industry trends, and more. Ready to level up your local marketing skills? Feel free to jump ahead: Let’s go! I’m ready for my bundle For those that attended this year's event, you may want to double-check your inbox: There's a special email waiting for you with steps on how to access your videos. If you're having any trouble or if spam filters ate your email, feel free to reach out to the team at mozcon@moz.com. MozCon Local 2017 was our biggest and best yet. We put a lot of heart into the program and are so excited to share all of the actionable tips and next-level knowledge with you. Harness the knowledge of industry leaders from the office or...

Posted by Whitespark Since its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to increase their rankings. This year, David is focusing on his new company, Tidings , a genius service that automatically generates perfectly branded newsletters by pulling in the content from your Facebook page and leading content sources in your industry. While he will certainly still be connected to the local search industry, he’s spending less time on local search research, and has passed the reins to me to run the survey . David is one of the smartest, nicest, most honest, and most generous people you will ever meet. In so many ways, he has helped direct and shape my career into what it is today. He has mentored me and promoted me by giving me my first speaking opportunities at Local U events, collaborated with me on re...

Posted by MichaelC-15022 In all my years of SEO consulting, I’ve seen many clients with wild misconceptions about XML sitemaps. They’re a powerful tool, for sure — but like any power tool, a little training and background on how all the bits work goes a long ways. Indexation Probably the most common misconception is that the XML sitemap helps get your pages indexed. The first thing we’ve got to get straight is this: Google does not index your pages just because you asked nicely. Google indexes pages because (a) they found them and crawled them, and (b) they consider them good enough quality to be worth indexing. Pointing Google at a page and asking them to index it doesn’t really factor into it. Having said that, it is important to note that by submitting an XML sitemap to Google Search Console, you’re giving Google a clue that you consider the pages in the XML sitemap to be good-quality search landing pages, worthy of indexation. But, it’s just a clue that the pages are importa...