Rewriting the Beginner's Guide to SEO

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.
I'll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.
It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!

Thanks in advance for contributing.

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Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

Posted by SarahBird I have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz . He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, over the next 6 to 9 months he will transition into a supporting role as a Moz Associate. He will continue to be a passionate speaker and evangelist, and you'll still see his enthusiastic face in Whiteboard Fridays, on the Moz Blog, and on various conference stages. And of course, he is one of our largest shareholders and will remain Chairman of the Board. This is hard. Rand started Moz (formerly seomoz.org) over 16 years ago as a blog to record what he was learning about this new field. He and his co-founder Gillian Muessig created a marketing agency that focused on helping websites get found in search. They launched their first SAAS software product in February 2007, and I joined the company ni...

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