Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority . People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we've avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation. I set out to write a how-to post, but what follows can only be described as a belligerent FAQ ... Why do you want to increase DA? This may sound like a strange question coming from an ...